The Strong Interest Inventory® assessments provide time-tested and research-validated insights to help your clients in their search for a rich, fulfilling career. Developed for career counselors and academic advisors who support college and high school students, as well as all practitioners who help adults with career decisions, the Strong empowers your clients to discover their true interests so they can better identify, understand, and often expand their career options.

The Strong generates an in-depth assessment of your clients’ interests among a broad range of occupations, work and leisure activities, and educational subjects. To reveal your clients’ interest patterns, it presents results on a variety of complementary themes and scales:

• General Occupational Themes map out broad interest patterns to describe personalities and preferred work environments (corresponding to Holland’s RIASEC theory).
• Basic Interest Scales provide more specific information about your clients’ areas of interest
• Occupational Scales relate your clients’ interest patterns to those of satisfied workers within the occupation.
• Personal Style Scales describe your clients’ preferred style of working, learning, leading, risk-taking, and team participation.

Recently revised to reflect all the latest changes in the world of work and study, this authoritative assessment of unparalleled reliability and validity is more powerful than ever, with:

• More focus on business and technology careers
• Response options expanded to 5-point (Likert-type) format
• Shorter inventory—291 items, reduced from 317
• Norm group representative of ethnic, racial, and demographic workforce diversity
• Updated General Occupational Themes
• Expanded Basic Interest Scales, Occupational Scales, and Personal Style Scales
• User-friendly, well-organized, highly intuitive results presentation

The most respected and widely used career development instrument in the world, the Strong is a powerful tool for anyone starting a career, considering a career change, looking for career enrichment, or seeking work–life balance.

The recently revised Strong assessment is available via SkillsOne.com, CPP’s state-of-the-art online assessment delivery system, as well as for mail-in scoring.

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Strong Sample Reports

Strong Product Applications

Strong Data Sheet

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